As a small business owner, building an email list is one of the most effective ways to stay in touch with your customers and keep them engaged with your brand. Email marketing is not only affordable, but it also has a higher ROI compared to other marketing channels. In this article, we’ll cover the nine best ways to build an email list for your small business.
Create Valuable Content
Your content should be helpful and valuable to your target audience. When people find your content helpful, they are more likely to sign up for your email list. For instance, if you sell baking products, you can create a blog post on how to bake a perfect cake or cookies. This will attract people who are interested in baking and may want to learn more from your business.
Offer an Incentive
Offering an incentive is a great way to encourage people to sign up for your email list. For instance, you can offer a discount on their first purchase or a free eBook. This will encourage people to sign up and give you their email address.
Use Opt-in Forms
Opt-in forms are a powerful tool for building your email list. Place them on your website’s homepage, blog posts, and landing pages. Make sure they are noticeable and have a clear call to action. For instance, you can use “Subscribe Now” or “Get Exclusive Offers” as your call to action.
Use Social Media
Social media is an excellent platform to promote your email list. Share your blog posts and content on your social media channels and encourage your followers to sign up for your email list. You can also use social media ads to promote your email list and reach a wider audience.
Hosting webinars is an effective way to build your email list. People are more likely to sign up for your email list if they find value in your webinars. Make sure you promote your webinars on your website and social media channels.
Use Referral Marketing
Referral marketing is a great way to get your existing subscribers to refer their friends and family to your email list. Offer incentives for referrals such as a discount on their next purchase or a free eBook. This will encourage your existing subscribers to refer their friends and family to your email list.
Attend Networking Events
Attending networking events is a great way to meet potential customers and grow your email list. Make sure you have business cards with your email address and website. You can also offer a free eBook or discount to people who sign up for your email list.
Use Pop-up Forms
Pop-up forms are a great way to grab people’s attention and encourage them to sign up for your email list. However, use them sparingly, as they can be annoying to some users. Make sure your pop-up forms are well-designed and have a clear call to action.
Make it Easy to Unsubscribe
Making it easy to unsubscribe from your email list may seem counterintuitive, but it’s essential. If people find it hard to unsubscribe, they may mark your emails as spam, which can hurt your email deliverability. Make sure your unsubscribe link is visible and easy to find.
Building an email list takes time and effort. However, the benefits of having an engaged email list can be significant for your small business. Use these nine tips to grow your email list and keep your customers engaged with your brand.